- Functional, but not usable is shit
- Usable, but not easily deployable is shit
- Good enough for one customer, but not for the market is shit
- Okay, but not awesome enough for me to share with friends and family how proud I am with it is shit
As technologists we understand the potential of what we can achieve with the tools in our hands. It is our responsibility to excite, engage, and inspire our users. Ticking boxes but not believing in it is not the bar I am for.